The Bachelor of Business Administration (B.B.A.) programme will help you to develop 21st-century practical knowledge of the corporate world. This degree will enable you to make effective managerial decisions and to successfully communicate with others. You will acquire knowledge in subjects such as business management, information technology, and finance and accounting, equipping you with the necessary tools to possibly obtain a position in any industry.
B.B.A. Programme Mission Statement
The Bachelor of Business Administration (B.B.A.) at EIU-Paris aims to equip students with a comprehensive understanding of business principles, fostering their entrepreneurial spirit and preparing them for leadership roles in the dynamic global business environment. Through accessible and affordable education delivered via a flexible, competency-based online learning platform, our mission is to nurture students’ critical thinking, problem-solving skills, and ethical decision-making capabilities. We strive to empower graduates with a lifelong learning mindset, adaptability, and the ability to apply knowledge meaningfully in industry-focused contexts, enabling them to make a positive impact in their respective fields.
BBA Courses Specializations
B.B.A. in International Business :
B.B.A. in International Business will allow students to encompass various corporate and commercial activities across international borders. This major will give students a meaningful insight and understanding into the effects of cross-national activities such as the importance of contractual agreements, international risk mitigation, international logistics, and how to deal with international operations and activities.
B.B.A. in Finance :
With a B.B.A. in Finance , students will develop their ability to make informed investment predictions, and accurately forecast future fiscal conditions. They will acquire practical knowledge on various mechanisms of the financial industry. This specialisation will give students meaningful insights and understandings on topics such as commercial bank management, international finance and trade, commercial investment and risk mitigation and management.
B.B.A. in Integrated Marketing Communications :
B.B.A. in Integrated Marketing Communications (IMC) will enable students to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialisation will give students meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communication.
B.B.A. in Hospitality & Hotel Management :
B.B.A. in Hospitality and Hotel Management gives students the ability to take part of the hospitality and hotel industry which is one of the fastest growing industries in the 21st century. Students who study a B.B.A. in Hospitality and Hotel Management will be able to complete within the dynamic and rapidly evolving field with the knowledge that will enable students to excel in the workforce. This specialisation will give students meaningful insight and understanding on topics such as human resource management, sustainable development, strategic hotel planning, hospitality marketing and sales, and housekeeping management.
B.B.A. in Travel and Tourism Management
B.B.A. in Travel and Tourism Management will open a wide range of international doors for a person’s career path. An individual who embarks on a B.B.A. in Travel and Tourism will be able to choose from a wide range of work-related opportunities from managing a five-star restaurant in Portugal to an operating tour at a sustainable rainforest in Brazil. Travel and Tourism is a diverse field that will enable a student to travel and work in different locations throughout the world. This specialisation will give a student meaningful insight and understanding on topics such as travel management, sustainable tourism, tourism development and travel and tourism marketing.
Entry Requirements
- Applicants should possess a High School Diploma or its equivalent, such as IGCSE, A-Level, IB, GED, etc.
- Applicants should be proficient in the English language
- Applicants should possess a high level of motivation and self-discipline
- Applicants should possess basic smartphone or computer operating knowledge and skills
CERTIFIED COURSE-BY-COURSE FOREIGN ACADEMIC EVALUATION (U.S. & CANADA EQUIVALENCY):
EIU’s Degree programmes have been reviewed and evaluated against U.S. and Canadian standards and are certified to be equivalent to degrees conferred by Regionally Accredited Universities in the United States and Canada.
This means that the EIU Degree programmes meet full or partial requirements for U.S. Citizenship and Immigration Services (USCIS) promulgated by the United States Dept. of Homeland Security. Additionally, the EIU Degree programmes also meet requirements for continuing education and/or employment in the U.S. and Canada.
This evaluation is done following guidelines set by AACROA evaluation guidelines, as well as, based on best practices promulgated by The Association for International Credential Evaluation Professionals (TAICEP), the National Association of Graduate Admissions Professionals (NAGAP), The European Association for International Education (EAIE), and the Association of International Educators (NAFSA).